TONGXIN SHEN
(Service & UX) DESIGNER
ENTREPRENEUR
PHOTOGRAPHER
︎︎︎
Design Projects
Creativity and shaping solutions from research insights in nightlife, banking, hospitality, environment, fashion, and future speculation.
VibeCheck - Revive the Beat (2023)
︎Design to revitalize the decaying nightclub industry
︎Independent research project
KiwiLink - Future of Sexual Experiences (2023)︎Speculative design project
︎Non-invasive BCI wearable device that allows sexual feelings to be stored, shared, and re-experienced
︎Interdisciplinary collaboration project
Zenius - Banking App that Empowers GenZ (2022)︎Partnership with NatWest
︎Banking app that empowers GenZs to align their everday purchasing behaviors with their sustainable values
︎Service design group project
Sea Sprite - New Economic Model of the Ocean (2022)︎Dynamic sculpture on the sea for Ilfracombe, North Devon
︎Providing new solutions to build circular economy via tourism
︎Interdisciplinary collaboration project
Glyceryzer - Biomass eletrolyzer (2022)︎Collaboration with Imperial College Business School
︎Interdisciplinary collaboration project
Eata - Future of Work in Restaurants (2022)︎Optimizing work experiences in food service industry
︎How might we use technology to better empower people instead of replacing them in restaurants?
︎Group project
SHMILY (See How Much I Love You) (2021)︎Caring for mental well-being of children with divorced parents
︎A service that connects children and divorced parents and ensures that those children feel loved
︎Individual project
Emochi - Designing for Autism (2021)
︎Designing for Autism Spectrum Disorder (ASD)
︎A companion robot that focuse mainly on training and tracking children’s s eye contact, helping them to learn about basic emotions, and assisting them to regulate their own emotions during meltdowns and
tantrums
︎Individual project
Purrpose - Smart Community Cat Shelter (2021)︎Designing for stray cats in China
︎A neighborhood cat shelter combined with a mobile app platform where animal lovers can watch cat live streams, learn to correctly feed the cats, participate in volunteering activities, make donations, and even adopt the cats
︎Individual project
Emerge - Browser Plugin (2021)︎Encouraging Gen-Z to drop “fast” fashion and choose “slow” fashion
︎An accessible opportunity to shop more reponsibly
︎Group project with individual midification
ABOUT ME
I am a multidisciplinary designer who brings together a unique blend of expertise in business and psychology, with years of experience in designing engaging experiences and consultative strategies across industries including B2B, Fashion, Digital Art, Non-profits, Food & Drink, Tech, and Banking. Along with my diverse academic background, I am also a global citizen with international experiences living in 10 cities across US, UK, and China.
Being the co-founder of DXPOS, the world's first realistic-grade 3D AIGC platform startup, I identify myself as a forward-looking designer and dedicated entrepreneur. Passionate about pushing boundaries and embracing challenges, I always believe in blending insights and inspiration to drive impacts through business.
"The human mind is a beautiful chaotic mess." Amidst the immense changes of the era, I deeply believes that human-centered design is a catalyst for empowerment that can revolutionize industries, drive social progress, and transform lives.
By fearlessly embracing the 'chaos', we have the power to shape a future that is both beautifully messy and undeniably impactful.
Education
2022 - 2023 LONDON, UK
︎Royal College of Art
︎Service Design MA
︎Diversity, Equality, Inclusion Representative
︎University of California, Berkeley
︎Business Administration BS
︎Psychology BA
︎Berkeley Certificate in Design Innovation
︎United World College Atlantic College
︎IB Diploma
︎Peace Council Representative
︎Born & Raised
Experiences
Services Employee Engagement
2023/09 - now
2023/09 - now
Head of Marketing, UX Designer
2022/03 - now
2022/03 - now
DXPOS is the first realistic-grade 3D AIGC platform company, leveraging deep reconstruction to create cutting-edge 3D graphics for gaming, e-commerce, and other industries.
President
2020/07 - 2021/07
2020/07 - 2021/07
DECODE is the largest technology, innovation and entrepreneurship community jointly hosted with UC Berkeley and Stanford student organizations, alumni networks, and entrepreneurship centers. As a 501(c)(3), our mission is to DECODE the future of work and bridge academia with industry by creating an open community for creators.
Marketing & Public Relations Intern
2021/05 - 2021/08
2021/05 - 2021/08
MiraclePlus (former YC China) provides initial funding for startups. Investing and accelerating many start-up teams twice a year, each with 300,000 US dollars or equivalent RMB, our goal is to help founders take the first step and accelerate startup development.
Co-founder & CMO
2022/04 - now
2022/04 - now
A-Producer is a “script murder” game publishing studio. Our first work Sphinx won the #1 spot in exhibitions in 5 cities and released 420 stores’ authorizations.
Product Operations Intern
2020/06 - 2020/08
2020/06 - 2020/08
Kuaishou is a leading content community and social platform globally.
Marketing & Graphic Design Associate
2018/12 - 2020/02
2018/12 - 2020/02
Ascend is the largest Pan-Asian business professional membership organization in North America. Our mission is to drive workplace and societal impact by developing and elevating all Asian and Pacific Islander (API) business leaders and empowering them to become catalysts for change.
Marketing & Operations Intern
2019/07 - 2019/08
2019/07 - 2019/08
The Modern Media Group is a leading high-end media corporation in China, a top-class wide-ranging cultural platform to foster cross-media exchange between the Greater China Region and the rest of the world with its digital media, print publishing and international art fair platforms.
Design Director
2018/08 - 2020/05
2018/08 - 2020/05
The ASUC (Associated Students of the University of California) is the officially recognized students' association of UC Berkeley. It was founded in 1887, and is an independent 5013 non-profit unincorporated association.