TONGXIN SHEN


(Service & UX) DESIGNER
ENTREPRENEUR
PHOTOGRAPHER



ABOUT ME ︎


︎︎︎

DESIGN PROJECTS (CASE STUDIES)


Transforming research insights and emerging technology into impactful, user-centered solutions across pet care, roboticsbankingnightlife, hospitality, environmental innovation, fashion, and speculative futures.




* Due to confidentiality agreements, specific details of my work at Apple cannot be shared publicly. My works include website wireframing & design, comms design, instructional design, and keynote design, with a strong focus on accessibility and Apple’s unique branding.





Barko - Your Pet’s Digital Duo (2024)

︎Product + UI/UX Design
︎Startup Project before pivoted
︎Recreating a lifelike, interactive companion that not only mimics the physical presence of the pet but also builds an emotional connection through intelligent interaction
︎Group project

Zenius - Banking App that Empowers GenZ (2022)

︎Service Design
︎Partnership with NatWest
︎Banking app that empowers GenZs to align their everday purchasing behaviors with their sustainable values
︎Group project
KiwiLink - Future of Sexual Experiences (2023)

︎Speculative + Product Design
︎Non-invasive BCI wearable device that allows sexual feelings to be stored, shared, and re-experienced
︎Interdisciplinary collaboration project




VibeCheck - Revive the Beat (2023)

︎Service Design
︎Design to revitalize the decaying nightclub industry
︎Independent research project
Sea Sprite - New Economic Model of the Ocean (2022)

︎Service Design
︎Dynamic sculpture on the sea for Ilfracombe, North Devon, United Kingdom
︎Providing new solutions to build circular economy via tourism
︎Interdisciplinary collaboration project
Glyceryzer - Biomass eletrolyzer (2022)

︎Product Design
︎Collaboration with Imperial College Business School
︎Interdisciplinary collaboration project


Eata - Future of Work in Restaurants (2022)

︎Service Design
︎Optimizing work experiences in food service industry
︎How might we use technology to better empower people instead of replacing them in restaurants?
︎Group project
SHMILY (See How Much I Love You) (2021)

︎Service + UI/UX Design
︎Caring for mental well-being of children with divorced parents
︎A service that connects children and divorced parents and ensures that those children feel loved
︎Individual project

Emochi - Designing for Autism (2021)

︎Service + UI/UX Design
︎Designing for Autism Spectrum Disorder (ASD)
︎A companion robot that focuse mainly on training and tracking children’s s eye contact, helping them to learn about basic emotions, and assisting them to regulate their own emotions during meltdowns and
tantrums
︎Individual project


Purrpose - Smart Community Cat Shelter (2021)

︎Designing for stray cats in China
︎A neighborhood cat shelter combined with a mobile app platform where animal lovers can watch cat live streams, learn to correctly feed the cats, participate in volunteering activities, make donations, and even adopt the cats
︎Individual project
Emerge - Browser Plugin (2021)

︎Encouraging Gen-Z to drop “fast” fashion and choose “slow” fashion
︎An accessible opportunity to shop more reponsibly
︎Group project with individual midification






UI/UX DESIGN

Crafting digital journeys that click.

︎Mobile App Design
︎Web Design

GRAPHIC DESIGN

Visuals designed to tell your story.

︎Flyers
︎Branding
︎Logos
 
︎Social Media Posts

PHOTOGRAPHY

Observe. Flash! Catch that moment.

︎*The Market Project*
︎Streets & Cities
︎Portraits

︎Events
︎Film