TONGXIN SHEN
(Service & UX) DESIGNER
ENTREPRENEUR
PHOTOGRAPHER
ABOUT ME ︎
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DESIGN PROJECTS (CASE STUDIES)
Transforming research insights and emerging technology into impactful, user-centered solutions across pet care, robotics, banking, nightlife, hospitality, environmental innovation, fashion, and speculative futures.
* Due to confidentiality agreements, specific details of my work at Apple cannot be shared publicly. My works include website wireframing & design, comms design, instructional design, and keynote design, with a strong focus on accessibility and Apple’s unique branding.
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︎Product + UI/UX Design
︎Startup Project before pivoted
︎Recreating a lifelike, interactive companion that not only mimics the physical presence of the pet but also builds an emotional connection through intelligent interaction
︎Group project
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Zenius - Banking App that Empowers GenZ (2022)
︎Service Design
︎Partnership with NatWest
︎Banking app that empowers GenZs to align their everday purchasing behaviors with their sustainable values
︎Group project
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︎Speculative + Product Design
︎Non-invasive BCI wearable device that allows sexual feelings to be stored, shared, and re-experienced
︎Interdisciplinary collaboration project
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VibeCheck - Revive the Beat (2023)
︎Service Design
︎Design to revitalize the decaying nightclub industry
︎Independent research project
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︎Service Design
︎Dynamic sculpture on the sea for Ilfracombe, North Devon, United Kingdom
︎Providing new solutions to build circular economy via tourism
︎Interdisciplinary collaboration project
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︎Product Design
︎Collaboration with Imperial College Business School
︎Interdisciplinary collaboration project
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︎Service Design
︎Optimizing work experiences in food service industry
︎How might we use technology to better empower people instead of replacing them in restaurants?
︎Group project
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︎Service + UI/UX Design
︎Caring for mental well-being of children with divorced parents
︎A service that connects children and divorced parents and ensures that those children feel loved
︎Individual project
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Emochi - Designing for Autism (2021)
︎Service + UI/UX Design
︎Designing for Autism Spectrum Disorder (ASD)
︎A companion robot that focuse mainly on training and tracking children’s s eye contact, helping them to learn about basic emotions, and assisting them to regulate their own emotions during meltdowns and
tantrums
︎Individual project
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︎Designing for stray cats in China
︎A neighborhood cat shelter combined with a mobile app platform where animal lovers can watch cat live streams, learn to correctly feed the cats, participate in volunteering activities, make donations, and even adopt the cats
︎Individual project
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︎Encouraging Gen-Z to drop “fast” fashion and choose “slow” fashion
︎An accessible opportunity to shop more reponsibly
︎Group project with individual midification
UI/UX DESIGN
Crafting digital journeys that click.︎Mobile App Design
︎Web Design
GRAPHIC DESIGN
Visuals designed to tell your story.︎Flyers
︎Branding
︎Logos
︎Social Media Posts
PHOTOGRAPHY
Observe. Flash! Catch that moment.︎*The Market Project*
︎Streets & Cities
︎Portraits
︎Events
︎Film