TONGXIN SHEN
(Service & UX) DESIGNER
ENTREPRENEUR
PHOTOGRAPHER
ABOUT ME ︎
︎︎︎
DESIGN PROJECTS (CASE STUDIES)
Transforming research insights and emerging technology into impactful, user-centered solutions across pet care, robotics, banking, nightlife, hospitality, environmental innovation, fashion, and speculative futures.
* Due to confidentiality agreements, specific details of my work at Apple cannot be shared publicly. My works include website wireframing & design, comms design, instructional design, and keynote design, with a strong focus on accessibility and Apple’s unique branding.
Barko - Your Pet’s Digital Duo (2024)
︎Product + UI/UX Design
︎Startup Project before pivoted
︎Recreating a lifelike, interactive companion that not only mimics the physical presence of the pet but also builds an emotional connection through intelligent interaction
︎Group project
︎Product + UI/UX Design
︎Startup Project before pivoted
︎Recreating a lifelike, interactive companion that not only mimics the physical presence of the pet but also builds an emotional connection through intelligent interaction
︎Group project
Zenius - Banking App that Empowers GenZ (2022)
︎Service Design
︎Partnership with NatWest
︎Banking app that empowers GenZs to align their everday purchasing behaviors with their sustainable values
︎Group project
KiwiLink - Future of Sexual Experiences (2023)
︎Speculative + Product Design
︎Non-invasive BCI wearable device that allows sexual feelings to be stored, shared, and re-experienced
︎Interdisciplinary collaboration project
︎Speculative + Product Design
︎Non-invasive BCI wearable device that allows sexual feelings to be stored, shared, and re-experienced
︎Interdisciplinary collaboration project
VibeCheck - Revive the Beat (2023)
︎Service Design
︎Design to revitalize the decaying nightclub industry
︎Independent research project
Sea Sprite - New Economic Model of the Ocean (2022)
︎Service Design
︎Dynamic sculpture on the sea for Ilfracombe, North Devon, United Kingdom
︎Providing new solutions to build circular economy via tourism
︎Interdisciplinary collaboration project
︎Service Design
︎Dynamic sculpture on the sea for Ilfracombe, North Devon, United Kingdom
︎Providing new solutions to build circular economy via tourism
︎Interdisciplinary collaboration project
Glyceryzer - Biomass eletrolyzer (2022)
︎Product Design
︎Collaboration with Imperial College Business School
︎Interdisciplinary collaboration project
︎Product Design
︎Collaboration with Imperial College Business School
︎Interdisciplinary collaboration project
Eata - Future of Work in Restaurants (2022)
︎Service Design
︎Optimizing work experiences in food service industry
︎How might we use technology to better empower people instead of replacing them in restaurants?
︎Group project
︎Service Design
︎Optimizing work experiences in food service industry
︎How might we use technology to better empower people instead of replacing them in restaurants?
︎Group project
SHMILY (See How Much I Love You) (2021)
︎Service + UI/UX Design
︎Caring for mental well-being of children with divorced parents
︎A service that connects children and divorced parents and ensures that those children feel loved
︎Individual project
︎Service + UI/UX Design
︎Caring for mental well-being of children with divorced parents
︎A service that connects children and divorced parents and ensures that those children feel loved
︎Individual project
Emochi - Designing for Autism (2021)
︎Service + UI/UX Design
︎Designing for Autism Spectrum Disorder (ASD)
︎A companion robot that focuse mainly on training and tracking children’s s eye contact, helping them to learn about basic emotions, and assisting them to regulate their own emotions during meltdowns and
tantrums
︎Individual project
Purrpose - Smart Community Cat Shelter (2021)
︎Designing for stray cats in China
︎A neighborhood cat shelter combined with a mobile app platform where animal lovers can watch cat live streams, learn to correctly feed the cats, participate in volunteering activities, make donations, and even adopt the cats
︎Individual project
︎Designing for stray cats in China
︎A neighborhood cat shelter combined with a mobile app platform where animal lovers can watch cat live streams, learn to correctly feed the cats, participate in volunteering activities, make donations, and even adopt the cats
︎Individual project
Emerge - Browser Plugin (2021)
︎Encouraging Gen-Z to drop “fast” fashion and choose “slow” fashion
︎An accessible opportunity to shop more reponsibly
︎Group project with individual midification
︎Encouraging Gen-Z to drop “fast” fashion and choose “slow” fashion
︎An accessible opportunity to shop more reponsibly
︎Group project with individual midification
UI/UX DESIGN
Crafting digital journeys that click.︎Mobile App Design
︎Web Design
GRAPHIC DESIGN
Visuals designed to tell your story.︎Flyers
︎Branding
︎Logos
︎Social Media Posts
PHOTOGRAPHY
Observe. Flash! Catch that moment.︎*The Market Project*
︎Streets & Cities
︎Portraits
︎Events
︎Film